IJL. Interanational Jewellery London 2017
IJL. The International Jewelery Fair of London.
For two years now we have been jumping to the international market to take our jewellery to all the world. We can do this thanks to this type of fairs in the professional jewelry sector.
In September of 2017 we went to the IJL “International Jewelery London” which took place at the Olympia London. A very nice and suitable enclave for this fair. It is an old building with two floors. The upper floor is a kind of balcony, which does not cover the entire floor, thus creating a very comfortable and pleasant open space. You can see what is happening below by simply peeking out onto the balcony.
I opted to participate in the top, where all designers have a place. Normally the bottom part is for big brands with big stands. So I chose my first fair in London, the IJL and in the space dedicated to “New Designers”. It was an area where I found myself very cuddled by other colleagues from different parts of the world. This year I met jewelers from Poland, Ireland, Africa … It is an international event, so it will always surprise you. It had a small space, a table of 1mx =, 40m deep.
When you go to these fairs you have to have everything very well controlled, since space is important to know how to present your work. Although it sounds “little”, you have to know how to manage them very well to expose the product, the jewels. And as you know that I am very supportive of “Less is More” this type of occasions I take as challenges. Obviously before going, in my workshop I prepare the space and design the exhibition space. This is essential to have a good fair.
Jewels born in the heart of the Atlantic Ocean. Jewelry Nerea GMurillo.
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